No Signboard Seafood Review

Photo Credits: No Signboard Seafood Website


Location: Numerous outlets, find out more at

Telephone: Vary based on outlet




Operating hours: Vary based on outlet


About No Signboard Seafood

White pepper crabs have been synonymous with the No Signboard Seafood restaurant. The restaurant chain has 4 outlets across Singapore with the outlet at Geylang being the original branch, boasting of a rustic ambience that reminds diners of its nostalgic past. 

No Signboard Seafood had humble beginnings in the 1970s when founder Mdm Ong Kim Hoi started a seafood hawker stall at Mattar Road Hawker Centre. In the early days of No Signboard, only about 3 crabs were sold a day. However, the dedicated chef treated it as an opportunity to nurture her culinary passion. She finally perfected the irresistible alternative to black pepper crabs in order to differentiate her from all the competition from Mattar Road hawker stalls.

Fast forward to today, the renowned No Signboard Seafood restaurant is now one of the finest places in Singapore for seafood, with the specialty of chilli crabs and notably, white pepper crab. If you wish to walk down the memory lane of Singapore in the ‘good old days’ of the 70s, head down to the Geylang branch and opt to dine alfresco! 

The outlet at Esplanade Mall is an ideal venue for those craving for seafood with a view. Its décor takes on a spacious contemporary look, with a view of the open kitchen.


Menu Selection

No Signboard Seafood has a main restaurant menu for you to select the dishes you like. They even have a dim sum menu and set menu. However, their menus may vary according to the outlet you are visiting. 


Signature Crabs

Image credits: No Signboard Seafood’s Website

The iconic White Pepper Crab is a must-try at No Signboard Seafood! The aromatic peppery fragrance will have you drooling even before you begin eating. This signature dish sets No Signboard Seafood apart from their competitors as they typically serve black pepper crab. This is served with some vermicelli that is cooked together with the crab, making it extremely flavourful and delicious. Tuck in and enjoy some succulent crab meat complemented with a peppery kick!

Another dish they are famous for is the Chilli Crab. The presentation of the chilli crab dish may look deceivingly messy, but the tantalising taste of the succulent crab meat is finger licking good! Furthermore, you can decide on the level of spiciness to cater to your preferences. So remember to choose the level of spiciness that is just right for you! 

You often find tomato ketchup in other versions of the Singapore Chilli Crab, but No Signboard Seafood’s version is created with their own Peranakan-inspired recipe using herbs and spices.

No Signboard Seafood also serves a large variety of dishes, ranging from crabs and seafood to meat and vegetables. They also have more premium items such as Shark’s Fin, Abalone and Sea Cucumber. You are sure to have a satisfying meal here with your family and friends!


Set Menu

Only available at their VivoCity and Esplanade outlets, No Signboard Seafood offers many set meal options that are catered for 2 to 10 people. This makes it easier for big groups to order and also helps them to gauge the suitable amount of dishes to order according to their group size. Prices range from S$258++ for 2 pax to S$1,981++ for 10 pax. 


Dim Sum Menu

Image Credits: No Signboard Seafood’s Facebook Page

Exclusively at their VivoCity outlet, No Signboard Seafood has a dim sum menu. Some of their specialties include Steamed Egg Yolk Custard Charcoal Bun and Chef’s Special Skewer Grill Pork “Siew Mai”. These are some dishes that bring a unique twist to the traditional recipe. Be sure to give their dim sum menu a try if you are craving for some delicious snacks. 


Awards and Accolades

The No Signboard Seafood restaurant has received numerous accreditations and awards over the years including:

– SG50 Prestige Enterprise Award 2015/2016

– Singapore’s Top F&B Brand for Seafood Category and Outstanding Brands 2016. 

– No Signboard Holdings Ltd. was listed on the Catalist Board of the Singapore Exchange Securities Trading Limited in 2017.


Restaurant Experience

Great ambience, exemplary customer service and a delightful galore of finger-licking sensational delights fit for a king! Simply a food paradise suitable for both corporate and social gatherings. 

However, do note that No Signboard Seafood does not provide complimentary water, peanuts and towelettes. Other than that, it’s definitely a great place to get your hands dirty with their delicious sauces! We also recommend you to make reservations to ensure that you get a table, especially if you are in a big group.


Booking Process

You can make an online reservation via their website or the Chope app. 


Online Deliveries

Placing orders online is easy, you can access the website to place your orders via Oddle. Take note there is a standard $8 delivery fee and a minimum order of $100. The restaurant offers island wide delivery service, partnering with delivery vendor Grab.

To conclude, No Signboard Seafood is a great restaurant to dine in with your family. You can even celebrate special occasions, such as birthdays! If you do visit, be sure to not give their White Pepper Crab a miss. No Signboard Seafood has wow-ed many with their unique menu and ironically, built a memorable “signboard” for themselves.


Disclaimer: We are not affiliated to No Signboard Seafood in any way. This is a review of what they offer. 8 Crabs Singapore offers fresh Sri Lankan crabs cooked by award-winning chefs and a wide variety of zi char dishes for a perfect meal with your family and friends. Click here to order your crabs from 8 Crabs Singapore today!

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